About Us
About For Her Self-Care
Our Story
For Her Self-Care was founded with one purpose: to make every woman feel seen, supported, and confident in her body.
We believe self-care should never feel like a luxury. It should be an everyday act of self-respect one that starts with products designed to protect, nourish, and celebrate the female body.
Born in South Africa, For Her Self-Care was created by women for women. We saw a need for gentle, effective products that bridge the gap between luxury beauty and feminine wellness. Our collections are guided by science, shaped by empathy, and inspired by real women’s needs , from period comfort to intimate confidence and overall body balance.
Our Mission
Our mission is to empower women to take control of their wellbeing through clean, effective self-care products. We are redefining feminine hygiene and intimate care by combining modern science with naturally derived ingredients that are safe, tested, and gentle on the skin.
At For Her Self-Care, we believe that every woman deserves products that make her feel healthy, confident, and comfortable in her own skin. Whether it’s a soothing period solution, a nourishing intimate cleanser, or a sensual wellness product, we ensure each formula supports your body’s natural rhythm without compromise.
What Makes Us Different
1. Science-based formulations
Our products are dermatologically tested and developed using clinically backed ingredients that protect the skin’s natural pH balance and barrier function.
2. Clean ingredients, no compromise
We carefully avoid harsh chemicals, sulfates, parabens, and artificial fragrances. Every ingredient is selected for safety, sensitivity, and performance. The only product that has a paraben mix in is our water soluble lubricant as this is for items like tampons and menstrual cups.
3. Designed for real women
Our products are inclusive, addressing every stage of womanhood from teenage years to menopause because self-care is a lifelong journey.
4. Proudly South African
We support local manufacturing and responsible sourcing, ensuring that every product reflects the quality and integrity of South African craftsmanship.
In addition, we carefully select high-quality international ingredients and products to bring you the very best in natural, effective, and luxurious self-care.
Our Philosophy
For Her Self-Care exists to change how women experience intimate wellness. We stand for honesty, body-positivity, and empowerment. Our approach to feminine care goes beyond hygiene, it is about confidence, education, and community.
We aim to break taboos, promote open conversations, and provide products that genuinely improve comfort and wellbeing. Every collection we launch reflects our belief that true self-care begins with awareness, continues with consistency, and flourishes through connection.
Our Promise
Gentle, effective formulations backed by science.
Transparent ingredient lists and ethical sourcing.
Sustainable packaging that respects the environment.
Products developed and tested with sensitivity in mind.
When you choose For Her Self-Care, you are investing in your own health, confidence, and daily comfort.
Join the Movement
We invite you to be part of a growing community of women who believe in authentic, informed self-care. Discover our intimate care, period care, and sensual wellness collections, and experience products designed to help you feel confident, clean, and comfortable every day.
For Her Self-Care
Luxury self-care for your most intimate self.